Confirming responses increase your partner's sense of self-worth and communicate the value

you place on him or her and the relationship.

Indicate whether the statement is true or false

TRUE

Communication & Mass Media

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"The general subject matter, the raw materials of a dramatic action in chronological sequence" defines which term?

a. story b. theme c. literary source d. narrative style

Communication & Mass Media

Program strategies designed to appeal to young adults, Hispanics, or African Americans are examples of

a. segmentation

b. branding c. publicity d. positioning e. program distribution

Communication & Mass Media