Which of the following is TRUE about cultural identity?
a. People from the dominant culture are very clear about their identity.
b. Our cultural identity is shaped by our cultural experiences and social locations.
c. People from nondominant groups are typically less aware of their identity.
d. Cultural identity is always subjective and individual based.
b. Our cultural identity is shaped by our cultural experiences and social locations.
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Most speeches about ideas are organized according to complexity or
a. spatially. b. topically. c. causally. d. sequentially.
The affective dimension of advertising research usually involves research into whether a consumer’s attitudes toward a particular product have changed because of exposure to an ad or a campaign. What a technique is not used to study the affective dimension?
a) Projective tests b) Socio-psychological tests c) Theater testing d) Semantic differential scale