In 1979 with the company in such bad shape and the economy so dismal, how does Iacocca create a climate of positivity? What symbols are used? What small wins were identified?

What will be an ideal response?

Answer: Student answers will vary but could include the following: Positivity?He paid attention to the company's best self. Iaccocca pointed to the fact that even though the company was in bad shape, several good things happened in 1979, including reducing fixed costs, improving profit margins, putting a product plan in place, and investing a lot of time and money in the future. He had the employees write down what they had done to help the company during the previous 12 months. This created a sense of positivity and helped establish a sense of momentum. Iacocca pointed out that the basics were in place and the personnel were capable of achieving success. (We have a lot to do, but because we are family, we can do it.) He shows gratitude for their effort and compassion for the circumstances that led to failure.

Symbols used?New Chrysler Corporation. Iacocca used this symbol to point to new beginnings for the company and give them hope for the future. He formed a new ten year plan. Out with the 1970s, in with the 1980s. He used the song "We Are Family" as a symbol for a unity, shared purpose, and shared fate. Also asked them to help spread the Chrysler family confidence to their customers.

Small wins?Had them write down the things they plan to do for the company and for themselves in the next 12 months. Gave them one goal (obtain a government vote of confidence) but otherwise left it up to the employees to set benchmarks. This gave them the opportunity to accomplish small but meaningful tasks and establish momentum.