A newspaper article on how the relocation of the new Korean-owned plastics manufacturing plant will affect the environment of Guelph, Ontario, is an example of which of the following?

a. publicity
b. free advertising
c. newspaper advertising
d. a sales promotion

Ans: a. publicity

Business

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The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of

competitors." A) copyright B) trademark C) slogan D) brand E) logo

Business

The categorical imperative "Do unto others as you would have them do unto you" is an illustration of Kantian ethics

Indicate whether the statement is true or false

Business