A newspaper article on how the relocation of the new Korean-owned plastics manufacturing plant will affect the environment of Guelph, Ontario, is an example of which of the following?
a. publicity
b. free advertising
c. newspaper advertising
d. a sales promotion
Ans: a. publicity
Business
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The American Marketing Association defines a ________ as "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of
competitors." A) copyright B) trademark C) slogan D) brand E) logo
Business
The categorical imperative "Do unto others as you would have them do unto you" is an illustration of Kantian ethics
Indicate whether the statement is true or false
Business