Franklin & Marshall College wishes to contact high school seniors at independent schools in Pennsylvania. Which of the following media would be most effective and efficient?
A) a Facebook page for the college
B) local newspapers ads throughout the state
C) radio ads throughout the state
D) a direct mail piece sent to selected students
E) billboards throughout the state
D
Business
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The multiattribute model of purchase evaluation is best suited to low involvement purchase decisions
Indicate whether the statement is true or false
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Which of the following is a performance metric used to measure brand-image communications?
A) high recall of key content B) high rate of purchase C) high ad and brand recall D) response to requested action E) low ownership costs
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