At what time in marketing's history did Henry Ford sell identical Model T cars?
a. the selling era
b. the customer era
c. the production era
d. the societal marketing era
c
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Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing
Indicate whether the statement is true or false
West Coast Insurance writes property and liability insurance in California, Oregon, and Washington. These states are all susceptible to earthquakes
To help determine how much reinsurance to purchase, West Coast Insurance hired an organization to use a computer algorithm to estimate what its insured losses would be if a severe earthquake occurred. West Coast Insurance based its purchase of reinsurance on the loss estimates. This scenario illustrates using A) value-at-risk analysis. B) catastrophe modeling. C) risk mapping. D) a risk management information system.