Environmental factors are always very easy to assess in an organization

While advocating sending more troops to the war zone, the officials preferred to use

the word "surge," rather than "escalation," because "escalation" was a word strongly associated with a failed policy during the Vietnam War, a failure that many Americans continue to find quite painful—to say the least. For these Americans, "escalation" would have strong ___ meaning. A) connotative B) abstract C) denotative D) concrete

As you prepare your speech, it is important to keep in mind that ____

A) the words you use will have a uniform impact on everyone in your audience B) the use of unfamiliar technical jargon makes you appear more credible C) speaking differs from writing; oral style and written style are not the same D) the words you choose will have little impact on your audience as long as your overall meaning is clear