Briefly explain the concept of brand equity
What will be an ideal response?
Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. It's a measure of the brand's ability to capture consumer preference and loyalty. A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. It has negative brand equity if consumers react less favorably than to an unbranded version.
You might also like to view...
The _____ divide projects into high, medium, and low social and environmental risk and compel borrowers to meet standards for ecological protection and to consult with native peoples.
Fill in the blank(s) with the appropriate word(s).
Find a value of the standard normal random variable z, called z0, such that P(z ? z0 ) = 0.70
A) .81 B) .98 C) .47 D) .53