Marie and Stephen were trying to decide which movie to go to—the new James Bond film or the new horror flick. They decide to go to the Bond film tonight and see the horror film next week. This is an example of _______

Because they are so visible, violation of professional standards in the media industries usually has immediate and directly observable consequences

Indicate whether the statement is true or false

Which of the following is the first step in developing analytic coding categories?

a. identify your first unit of data b. immerse yourself in the data c. identify your second unit of data d. develop category labels and descriptions for each of your categories