In one very real sense, evaluation is not the end of the planning process for strategic communication but a part of the planning process

A well-designed ad does all of the following except:

a. Attracts the target audience b. Holds attention c. stresses key information d. Appeals to emotion

The first step in the systematic group problem-solving method is which of the following?

a. Identify and define a problem b. Analyze the problem c. Determine criteria for judging solutions d. Generate a host of solutions