The main idea behind Uses and Gratifications Theory is that
A. people cannot articulate the reasons or gratifications underlying their media consumption
B. people actively seek out specific media and content to obtain specific gratifications
C. people's social reality is affected over the long term by media content and portrayals
D. people do not realize they are being influenced by the media
Answer: B
Communication & Mass Media
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Communication & Mass Media
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Communication & Mass Media