The optimal level of rights protection is _____
a. zero
b. the marginal cost of additional protection equals the market price of the good
c. the marginal cost of additional protection equals the marginal benefit of the good
d. absolute
c
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The consumer price index (CPI):
A. measures the price of a fixed basket of goods and services relative to the price of that same basket in some base year. B. measures the price of a basket of goods and services that constantly changes as the composition of consumer spending changes. C. measures the amount of money that it takes to produce a fixed level of utility. D. is one of the many statistics in the National Income Accounts.
Bonnie has just purchased a crystal vase she saw advertised when she went on line to find her local weather forecast. The Internet ad is an example of
A) mass marketing. B) direct marketing. C) indirect marketing. D) interactive marketing.