The decision rule ________ chooses the alternative with the best weighted payoff

Which of the following would be considered the weakest current ratio?

A) 0.75 B) 0.80 C) 1.25 D) 2.20

The first step in any marketing research project is to ________

A) define the problem B) develop an approach to the problem C) formulate the research design D) correct the problem E) excise the problem