Why might a company use a third-party logistics provider?
What will be an ideal response?
A third-party logistics provider is an independent company that performs any or all of the functions required to get a producer's product to market, helping clients to make supply chains function more efficiently and get products to customers more quickly and reliably. Companies use third-party logistics providers because getting the product to market is the main focus of 3PLs, so they can often do it more efficiently and at a lower cost. Also, using a third-party logistics company frees a company to focus more intensely on its core business.
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Telemarketing in business-to-business markets:
A. Is used to increase the productivity of a firm's sales efforts B. Is typically despised by customers C. Is a form of organization by customer D. Is not an appropriate tool for repeat purchases E. Uses the problem-solving approach to selling
Why is it important for an MPR professional to clearly understand a firm's positioning and resources during the early stages of developing an MPR plan? Explain your answer in detail
What will be an ideal response?