________ provides mutually exclusive variables and asks respondents to name the most appropriate variable.

A. The Bogardus Social Distance Scale
B. The numerical interval scale
C. The nominal scale
D. The ordinal scale

Answer: C

Communication & Mass Media

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Letting the audience know what you will cover in the speech is referred to as

A) highlighting. B) forecasting. C) providing a game plan. D) feedforward. E) organizational prophesizing.

Communication & Mass Media

Which perspective described in your textbook considers the time, place, occasion, and size of your audience?

A. personal B. organizational C. practical D. situational

Communication & Mass Media