Avis positioned itself against market-leading Hertz by claiming, "We're number two, so we try harder." This is an example of ________
A) reminder advertising
B) comparative advertising
C) demonstration advertising
D) a slice of life appeal
E) a lifestyle appeal
B
Business
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To compete successfully, theme parks must do all of the following EXCEPT
What will be an ideal response?
Business
Orion Inc. operates in many industries, including pharmaceuticals and food products. The company's goal is to create "abundant and affordable food for all and a healthy environment." This represents Orion's ________
A) marketing plan B) product mix C) business portfolio D) marketing mix E) mission statement
Business