______ is the term describing the integration of mass media, computers and telecommunications

a) Horizontal Integration
b) Convergence
c) Vertical Integration
d) Disintermediation

Answer: B

Communication & Mass Media

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Luxury brand Dior used which strategy to promote the final instalment of The Hunger Games?

a. Instagram images of actor Jennifer Lawrence wearing in Dior designs b. Dior-sponsored YouTube clips of Jennifer Lawrence in the movie c. appearances of Jennifer Lawrence wearing Dior on late night talk shows d. ad placements of Jennifer Lawrence in magazines that typically feature the Dior brand

Communication & Mass Media