When attempting to strengthen the audience's convictions, the speaker may employ a strategy called
________ ________, which is the process of making listeners aware of values and commitments they had
taken for granted.
Fill in the blanks with correct word
consciousness raising
Communication & Mass Media
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What is difference between controlled and uncontrolled media?
What will be an ideal response?
Communication & Mass Media
Which of the following theoretical rationales have been used to study antisocial and pro-social effects?
a) Social learning theory b) Two-step flow theory c) Agenda setting approach d) The third person effect
Communication & Mass Media