On April 22, 2010, the Wall Street Journal reported on a new PepsiCo partnership with Waste Management to put as many as 3,000 "Dream Machines" in busy places this year to accept recyclable containers. "'there's got to be something In it for people, both through material rewards and emotional rewards,' said Jeremy Cage, PepsiCo's 'Dream Machine' project director. The Dream Machine is an attempt to be all things to all people. 'Dark green' environmentalists can carry key fobs that track and reward their personal recycling efforts, and link them to a social network with regular news feeds. People who recycle at home but not on the go would get an incentive such as a chance to win a baseball cap. Those cool to environmental causes might be interested in the sponsors' promise of a per-bottle
donation to the Entrepreneurship Bootcamp for Veterans, a business training program for disabled veterans." PepsiCo is presuming that all of its customers' heightened recycling will be driven by:
a. Utilitarianism.
b. A desire to be a socially responsible consumer.
c. The Ethic of Care.
d. A desire to aid PepsiCo's efforts to be a socially responsible corporate citizen.
e. Objectivism.
Ans: e. Objectivism.
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