If Sam described Coca-Cola as an all-American, Pepsi-Cola as a young daredevil, and Dr. Pepper as a nonconformist, he would be describing the sodas' ________

A manufacturing process requires small amounts of glue. The glue used in the production process is classified as a(n)

a. period cost. b. indirect material. c. direct material. d. miscellaneous expense.

In routine buying situations, which of the following members of the buying center has formal or informal power to select or approve the final suppliers?

A) users B) influencers C) gatekeepers D) deciders E) buyers