Choose the research term that describes "measures what you want it to measure and not something else."

A. Test-Retest reliability
B. Validity
C. Reliability
D. Split-Half reliability

Answer: B

Communication & Mass Media

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What is reasoning by analogy? What are the two types of analogies? Give examples of each and show

how those examples reflect the type of inference made when using analogies. What will be an ideal response?

Communication & Mass Media

An instructor leading a brainstorming sessionamong 15 students on ways of reducing environmental impact of two-cycle engine snowmobiles on the national park system is engaged in what type of communication?

a. interpersonal communication b. group communication c. masscommunication d. public communication

Communication & Mass Media