When you conduct a focus group, you are engaging in survey research

Indicate whether the statement is true or false

False

Communication & Mass Media

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A large number of consumers of a newly launched cereal product complained that when the cereal is eaten with cold milk, its quality of taste diminishes dramatically

The cereal manufacturing company responded by saying that, as written on the packaging, the cereal is only meant to be consumed in combination with hot milk, and suggested its customers only eat with hot milk. This action of the cereal company can be categorized as a) justification. b) ingratiation. c) correction. d) denial.

Communication & Mass Media

What advice should you follow when using animals as presentation aids?

a. Animals are the quickest way to attract audience attention. b. Animals are never appropriate presentation aids. c. Animals should only be used as presentation aids when speaking to audiences under the age of 18. d. Use animals with care, if at all.

Communication & Mass Media