A friendship of _____ is imbalanced, with one person being the primary giver and one the primary receiver

In the PESO model, which one of these allows the company story to be told by a third party?

a. paid media b. earned media c. shared media d. owned media

Why is advertising so important to our economy?

a. Because of the decline in the proportion of farmers and blue-collar workers b. Because of a high level of employment c. Because of an increase in the standard of living d. All of the above