The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________

A) elaboration likelihood
B) consumer disengagement
C) consumer involvement
D) variety seeking
E) low involvement

C

Business

You might also like to view...

Studies have shown that investing in different industries as well as different countries reduces portfolio risk

Indicate whether the statement is true or false.

Business

Which of the following is not an example of an organization's cultural symbols?

A) clothes that people wear to work B) location of offices C) design of the company building D) type of furniture within office

Business