A strategic goal of direct marketing is
a. To be friendly to customers
b. To reach a large number of all customers
c. To grow the long-term value of a relationship between the marketer and the customer
d. To be as direct as possible
c. To grow the long-term value of a relationship between the marketer and the customer
You might also like to view...
Which group, according to recent studies, is more skilled at both encoding and decoding nonverbal messages?
a. children b. men c. older people d. women
Focus group research has an advantage over single-interview research, in which one of the following ways?
a. It produces less biased viewpoints. b. It often results in information that might not emerge in single-interview situations. c. It is considered more reliable because it represents multiple viewpoints. d. It is faster at garnering sentiments.