Data collected in social media often lend themselves to basic analysis involving frequencies, percentages and cross-tabulations

Which of the following are advantages to publishing marketing research reports on the Web?

A) These reports can include all kinds of multimedia presentations. B) The dissemination is immediate. C) Reports can be searched electronically to identify materials of interest. D) A and C only E) A, B, and C

Twisting messages to create the impression of positive performance is ________

A) a widely used ethical practice in public relations B) the best way to preserve hard-earned credibility C) the best way to provide reporters with balanced information D) the definition of spin