Briefly identify three commonly used economic cost-benefit analysis techniques
What will be an ideal response?
Break-even analysis (BEA) is the process of finding the amount of time required for the cumulative cash flow from a project to equal its initial and ongoing investment. Net present value (NPV) uses a discount rate determined from the company's cost of capital to establish the present value of a project. Return on investment (ROI) is the ratio of the net cash receipts of the project divided by the cash outlays of the project. A trade-off analysis can be made among competing projects.
CL
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When industry leaders have chosen not to compete in a certain niche, a focused strategy allows small producers to
a. churn out a very large number of products at once. b. focus on competing with the largest competitors. c. avoid competition with the strongest competitors. d. leave a market without being noticed.
Bipolar adjective scales are used with which survey instrument?
a. store positioning b. store-image testing c. semantic differential d. image analysis