The idea that mass communication ordinarily does not serve as a necessary and sufficient cause of audience effects, but rather functions among and through a nexus (web) of mediating factors and influences, is the basis of Joseph Klapper's ________ theory.
A. dissonance
B. reinforcement
C. magic bullet
D. two-step flow
Answer: B
Communication & Mass Media
You might also like to view...
Planning the introduction and conclusion of the speech is something that should be done individually
Indicate whether the statement is true or false
Communication & Mass Media
The popular children’s educational program Sesame Street made the switch from public television to HBO in 2015 for first-run episodes because they would ______.
A. be able to produce approximately twice as many episodes per year B. be paid more to produce the episodes for HBO C. be better able to distribute their programs to mobile devices D. all of these
Communication & Mass Media