What are the steps in a customer value analysis?
What will be an ideal response?
Managers conduct a customer value analysis to reveal the company's strengths and weaknesses relative to those of various competitors. The steps in this analysis are:
1. Identify the major attributes and benefits that customers value.
2. Assess the quantitative importance of the different attributes and benefits.
3. Assess the company's and competitors' performances on the different customer values against their rated importance.
4. Examine how customers in a specific segment rate the company's performance against a specific major competitor on an individual attribute or benefit basis.
5. Monitor customer values over time.
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The Copyright Term Extension Act of 1998 is often called the “Ronald McDonald Protection Act.”
Indicate whether the statement is true or false.
A broker's representation of a client, such as a buyer or seller, is best undertaken:
a. with an oral agreement only. b. through coercion. c. on a written employment agreement signed by both the client and the broker. d. through ratification after acts requiring a license have been performed.