Companies like 3M, Google, and Sony have ________ that encourage employees to develop new ideas
A) trade magazines
B) marketing research firms
C) government agencies
D) competitor's ads
E) intrapreneurial programs
E
Business
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Enterprise Resource Planning (ERP)
What will be an ideal response?
Business
Identify the correct statement about differentiation
A) It usually implies lower costs for the customers. B) For highly technical products, differentiation is built solely on the basis of perception. C) It is based on obtaining an observable point of difference that customers will value. D) Consumer products are usually differentiated through real difference.
Business