Revenue should be recognized when the two parties have signed the contract even if neither party has started to perform under the contract.

A company that invested twelve thousand dollars in training its salespeople to become problem-solvers for its customers could use which of the following methods to see if the participants supported the company's new relationship marketing objective?

A. Critical incident techniques B. Cost-benefit analyses C. Before-and-after tests D. Time-series analysis E. Any or all of the above

Which of the following would NOT be subject to negotiation between a buyer and supplier?

A) price B) credit and delivery terms C) quality standards D) cooperative advertising agreements E) All of the above could be negotiated.