The publisher's sales representatives listened to six ________ speeches

The Wood Division of Fir Products, Inc. manufactures rubber moldings and sells them externally for $55. Its variable cost is $25 per unit, and its fixed cost per unit is $7. Fir's president wants the Wood Division to transfer 5,000 units to another company division at a price of $32.

Assuming the Wood Division does not have any available capacity, the minimum transfer price it should accept is a) $55. b) $25. c) $32. d) $7.

Which of the following sources of product information can marketers control completely?

A) public B) personal C) commercial D) experimental E) experiential