What is brand personality and what are the five traits that have been linked to it?

What will be an ideal response?

Brand personality is the specific mix of human traits that may be attributed to a particular brand. Traits that have been associated with brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

Business

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Indicate whether the statement is true or false

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Compare and discuss a discount period versus a credit period

What will be an ideal response?

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