What three questions does Mary Jo Bitner suggest managers should put their firms' SSTs to the test with?
What will be an ideal response?
Does the SST work reliably? Is the SST better than the interpersonal alternative? If it fails, what systems are in place to recover?
Business
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While waiting in line at Target, Mitch sees signs reminding him to visit the company's website for online specials and to sign up for the Target Circle Rewards app. Other signs remind him that Target will match competitors' prices on any item they sell. These store signs represent which 4E framework?
Business
Pricing below cost can be profitable in the long term
Indicate whether the statement is true or false
Business