The audience theory that states that persuasion is most effective when it complements or strengthens existing attitudes is called the
a. Klapper's reinforcement theory
b. clean slate theory
c. N-step theory
d. spiral of silence theory
a
Communication & Mass Media
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Chapter 2 describes several responsibilities for ethical speaking. Discuss how the tests of evidence presented in this chapter can help promote ethical speaking
What will be an ideal response?
Communication & Mass Media
Dante would like to collect data about the life of first-year college students. He would like the research to be comprehensive, to include information about what daily life is like, what classes are like, and what it is like living in the dorms. The best research method to obtain this data would be ______.
A. experiment B. survey C. textual analysis D. ethnography
Communication & Mass Media