In terms of the 75/15/10 rule, the 15% represents the:
A) money spent on media time or space
B) money spent on ad production
C) money spent for the creative work
D) fee for the media planner
C
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Which of the following is a salutopening?
A) Dear Professor Milford: B) Dear Esteemed Professor Milford,It has come to our attention that you are interested in joining our research team in Winslow, Arizona. We think you can be a good fit! C) Attention: Professor J. J. Milford Thank you, Professor Milford, for your prompt response. D) Attention: Professor J. J. Milford
According to psychologist Abraham Maslow, ________
A) logic alone is enough to persuade an audience B) the needs of people vary with their different generations, backgrounds, and cultures C) all people share a common set of needs D) it is impossible to address the psychological needs of an audience you don't know E) emotional appeals to audiences cannot be effective