Which of the following worsened Penn State’s reputation after the Jerry Sandusky scandal was publicized?
a. the media failing to present the case honestly
b. athletes hiding information from coaches
c. victims communicating directly with the press
d. the university attempting to cover up the situation
d. the university attempting to cover up the situation
Communication & Mass Media
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Once a campaign has begun and after resources have been devoted to it, it is pointless to monitor the campaign; rather, the practitioner should wait to evaluate it until after the campaign has been completed
a. True b. False
Communication & Mass Media
An organization cannot change its name in an attempt to escape a bad reputation triggered by a thoughtless or ill-considered response
Indicate whether the statement is true or false
Communication & Mass Media