What is the primary function of the triangular box of Toblerone candy, the egg-shaped container of L'eggs pantyhose, and the flat-sided bottles of Fiji water?

A) to promote the product and differentiate it from competitors
B) to indicate price and universal product code
C) to provide product information
D) to help consumers use the product
E) to protect the product

Answer: A
Explanation: A) Package designers put a lot of thought and effort into picking typography, colors, and graphics that will attract the casual eye and distinguish the product from the packages of competing products. Think Kodak film, Wheaties cereal, Pennzoil motor oil, Absolut vodka (the distinctive bottle), and so on.