Specialists at an advertising agency must determine the best execution format for an advertising message. Name and describe three of these formats
What will be an ideal response?
Comparison: explicitly names one or more competitors
Demonstration: shows a product "in action" to prove it performs as claimed
Testimonial: shows a celebrity, expert, or "man on the street" vouching for the product's effectiveness
Slice of life: shows a scene from everyday life
Lifestyle: shows a person attractive to the target audience in an appealing setting
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A company paid $20 per share to purchase 500 shares of its common stock as treasury stock. The stock was originally issued at $16 per share. The journal entry to record the purchase of the treasury stock is ______.
a. debit Common Stock $10,000; credit Cash $10,000 b. debit Treasury Stock $10,000; credit Cash $10,000 c. debit Treasury Stock $5,000 and Paid-in Capital in Excess of Par $5,000; credit Cash $10,000 d. debit Treasury Stock $8,000 and Retained Earnings $2,000; credit Cash $10,000 e. debit Treasury Stock $8,000; credit Cash $8,000
All of the following statements about the online insurance industry are true except:
A) the Internet has dramatically changed the insurance industry's value chain. B) Web sites of almost all the major firms provide the ability to obtain an online quote. C) Internet usage has led to a decline in term life insurance prices industry-wide. D) the industry has been very successful in attracting visitors searching for information.