Selecting connector types is the first part of the media list creation process

The marketing team at Joe's Auto World wants to use the information it collected from last year's online advertising campaigns, the most recent Census, and the company's internal CRM system to forecast the effectiveness of two proposed advertising

campaigns for the upcoming year. To accomplish this, the marketing team at Joe's Auto World will most likely use ________. A) marketing controls B) conversion rates C) sentiment analysis D) predictive analytics E) search engine optimization

Which theory listed below is useful in deciding which mode of entry to use when entering foreign markets?

A) ownership advantage theory B) internalization theory C) eclectic theory D) relative factor endowments