After 1970, both recording companies and FM radio stations began to _______________

The eye scan technique is a method for maximizing eye contact when

a. speaking extemporaneously. b. speaking off the cuff. c. a presentation is memorized. d. using a manuscript. e. trying to see audience members at the back of a room.

With the rise of media consolidation, media programmers have shifted their focus away from _____________ and towards _____________.

a. the vehicle; the message b. the message; the vehicle c. the consumer; the message d. the vehicle; the consumer