Discuss the five stages of international development
What will be an ideal response?
The five stages of international development are as follows:
Stage 1 (Domestic Company): The primarily domestic company exports some of is products through local dealers and distributors in the foreign countries.
Stage 2 (Domestic Company with Export Division): Success in Stage I leads the company to establish its own sales company with offices in other countries to eliminate the middlemen and to better control marketing. Because exports have now become more important, the company establishes an export division to oversee foreign sales offices.
Stage 3 (Primarily Domestic Company with International Division): The company now adds an international division with responsibilities for most of the business functions conducted in other countries.
Stage 4 (Multinational Corporation with Multidomestic Emphasis): Now a full-fledged multinational corporation, the company increases its investments in other countries. The company establishes a local operating division or company in the host country. The product line is expanded, and local manufacturing capacity is established. Managerial functions are organized locally. Over time, the parent company acquires other related businesses, broadening the base of the local operating division.
Stage 5 (Multinational Corporation with Global Emphasis): The most successful multinational corporations move into a fifth stage in which they have worldwide personnel, R&D, and financing strategies. Global considerations now dominate organizational design.
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