Media selection problems can be approached with LP from which two perspectives?
What will be an ideal response?
The objective can be to maximize audience exposure or to minimize advertising costs.
Business
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The growth of the Internet caused many brick-and-mortar firms to ________ in response to customer demands and a changing marketplace
a. become click-only firms b. send out more catalogs c. become click-and-mortar firms d. develop more infomercials e. expand their outside sales forces
Business
Presenting others' ideas as your own is known as ________
A) summarizing B) paraphrasing C) plagiarism D) quoting E) citing
Business