Greg has been selected by his school to serve as a student ambassador to a school in a town in a nearby state. One of the tasks of being a student ambassador is to deliver a public address to the host school’s student body to promote a partnership program. What should Greg do in preparation to establish credibility in his public address?

What will be an ideal response?

The answer should focus on how Greg should first work to understand the external
constraints imposed by audience, environment, and occasion. Second, Greg should engage and
immerse himself in the new area. For instance, the textbook provides a suggestion to research the
area, research local news articles, or talk to people from the area. Third, Greg should research all
sides of the issue that he will be talking to his audience about. If Greg does all of these things
then he should be able to establish credibility with his audience.

Communication & Mass Media

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The PESO model is often referred to when it comes to measuring ______.

A. outtakes B. outputs C. inputs D. activities

Communication & Mass Media

A press agent in the mid-1800s would most likely use which of the following tactics?

a. reach out to company stakeholders b. write opinion pieces for local newspapers c. exaggerate the benefits of a product d. tailor product messages to target audiences

Communication & Mass Media