Recency theory suggests that a member in a buying center who is prepared to purchase a copier has:
A) to see at least three ads for copier machines before it is noticed.
B) an intrusion threshold for copier ads.
C) selective attention to copier ads.
D) high interest in copier ads on a year-round basis.
C
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To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:
a. integrated marketing communication. b. personal selling. c. executing a push strategy. d. advertising.
Practically every brand of soft drink ever made is available at Mom's Soda Shop; regional beverages from around the world can be purchased at the retailer's Web site
The retailer targets people who have developed a fondness for a particular soft drink and can no longer find it. The retailer's ________ is all types of soft drinks. A) branding strategy B) product objective C) positioning strategy D) marketing mix E) product mix