Explain the three factors that typically influence the quality of research results and discuss how researchers can ensure the quality of their data

What will be an ideal response?

The three factors that typically influence the quality of research results are validity, reliability, and representativeness. Validity is the extent to which the research actually measures what it was intended to measure. To make sure that they gather valid data, researchers should carefully analyze the construction of surveys and experiments. The second factor is reliability, which is the extent to which the research measurement techniques are free of errors. Researchers can maximize reliability by carefully training interviewers and by using several different ways to ask the same question or using several analysts to interpret the responses. The third factor is representativeness, which is the extent to which consumers in the study are similar to the larger population in which the organization is interested. Researchers should carefully design the sample to ensure representativeness.