Corporate bond yields are higher than similar maturity government bond yields due to:
A) greater risk on the part of corporate bonds.
B) higher overall tax rates on corporate bonds than on government bonds.
C) a "thinner" secondary market for corporate bonds than government bonds.
D) All of the above.
D
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Which of the following questions most closely involves analysis of the promotion element of the marketing mix?
A) What do competitors charge for their products? B) What is the target's level of awareness for each competitive brand? C) How profitable are the products being sold to the target? D) Are there any foreseeable changes in the requirements of the target? E) Will wholesale, retail, or direct-to-consumer channels be used?
Which of the following is the least likely source of funding for a venture that is in the seed stage of development?
a. angel financiers b. bootstrapping c. banks