________ is a regression model that involves one dependent variable and one independent variable

___________: One who influences others to attain goals. The greater the number of followers, greater the influence

Fill in the blank(s) with the appropriate word(s).

Atlas camera division produces a range of professional quality 35mm and consumer-friendly digital cameras

The 35mm market is rapidly declining and the faster-growing digital camera segment is saturated with competition, so Atlas is struggling with sales. Identify the marketing tasks the management team would need to address to make Atlas competitive in the digital camera space.