When George W. Bush began his statement to the nation after the September 11, 2001, attacks on the World Trade Center and Pentagon, he referred to the subject and occasionat thebeginning ofhis speech

When would be the best timefor a speakerto refer to the subject or occasion as a technique?
What will be an ideal response?

The best time to refer to the subject and occasion would be when the audience already has a vital interest in the subject, such as national security in the wake of September 11. Therefore, George W. Bush needed only to state the subject before presenting the first main point of the speech. Once George W. Bush mentioned the event, it was easy for him to mention the victims, the media images shown to the American people, and their reactions to the event.