In a persuasive speech organized according to the motivated sequence, the conclusion is known as the __________.

A. attention step
B. action step
C. need step
D. satisfaction step

Answer: B

Communication & Mass Media

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People who have an external health locus of control believe that the state of their health is

largely impacted by their own behaviors. Indicate whether the statement is true or false

Communication & Mass Media

Words like "freedom" and "equality" that condense and express widely shared political beliefs are called

a. metaphors. b. non sequiturs. c. amplification. d. ideographs.

Communication & Mass Media